Fashion Week Survival Guide

NEW YORK--(BUSINESS WIRE)--Tobe, the international fashion and retail authority, today unveiled its “Survival Guide” for Mercedes Benz Fashion Week. Whether stressed out, in need of a blowout, or have a cellphone battery out, EVP of Tobe, Catherine Moellering, shares insider tips for navigating through Fashion Week like a pro.
It’s never too late for a blowout – Hair Party 24 Hours will keep you looking your best for Fashion Week around the clock. This 24 hour salon treats hair, skin and nails (76 Madison Avenue at 28^th Street).
Tough day at the tents? Relax with popcorn and a movie at Tribeca Grand. The hotel’s theater will provide a free screening of Lagerfeld Confidential this Sunday, September 11^th.
Mending a Broken heel – Get your favorite Louboutin’s to look as good as new at The Leather Spa, which specializes in shoe repair. Most repairs can even be done while you wait. (58^th Street between 5^th and 6^th Avenues).
Escape Cab-line gridlock – While everyone else stands on the same corner to catch a cab, check out CabSense NYC, which analyzes GPS data from taxis to help find the best place to hail a cab. (Available for download on most Smartphone’s).
Tweet away without draining your cell phone battery - CaseMate makes multiple cases for BlackBerry’s and iPhone’s that also extend a phone’s battery for hours at a time.
No need for frizzy hair - Fashion Week is the last place to get caught with frizzy hair. Download the Smartphone app, Hair Cast 2: Brilliant Color and Beauty Today, which provides your local hair day forecast, so you can rock a hat at Fashion Week and avoid a frizzy fro.
Nobody’s taking your picture? You’re going to need more than just sunglasses to catch Bill Cunningham’s eye this Fashion Week. So what’s Tobe’s cheat sheet? Wear a hat, ride a bike, bring your dog, or if all else fails…do all three.